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How do electronic marketing support the imc objectives

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Discussion: Your initial discussion thread is due and you have to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses.

Electronic & Internet Marketing

How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:

• 1946-1964 Baby Boomers

• 1965-1983 Gen X or the Busters

• 1984-2002 Gen Y or the Millennials

• 2003 - Current Gen Z or the Digital Generation

Incorporate concepts and examples from this week's lecture. Respond to at least two of your classmates' posts.

Reference no: EM132620372

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