How do electronic and internet marketing support

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Question

1946-1964 Baby Boomers

1965-1983 Gen X or the Busters

1984-2002 Gen Y or the Millennials

2003-Current Gen Z or the Digital Generation

Address the following:

1. How do electronic and Internet marketing support the Integrated Marketing Communications (IMC) objectives? Provide references.

2. List the types of electronic marketing you would use if you were to try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z.

3. Evaluate advertising and marketing research and its role in building marketing strategy. Provide references.

Reference no: EM133680244

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