How do different ads persuade in different ways

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Reference no: EM132202373

Discuss and explain each of them

a- What does it mean when we say that advertising is intended to persuade? how do different ads persuade in different ways?

b- How do the goals of direct response and delayed response advertising differ? How would you explain marketers' growing interest in direct response advertising?

c- In the structure of advertising and promotion industry. what role do promotion agencies play?

d- What is the advertiser's role in IBP?

Reference no: EM132202373

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