Reference no: EM132999286

Proprinting, Ltd is Australian owned and specializes in the digital printing. Proprinting provides online printing and run by qualified tradesmen who print the jobs to perfection. The services include Business Cards, Stickers, Posters, Brochures, Folders, Booklets, Letterhead and Newsletters, Tri-Folds, Manuals, Post Cards, Flyers, Catalogues, Envelopes. The printing facility is loaded with the latest innovations in OFFSET and Digital printing technology. The team is comprised of digital graphics specialists and experienced press operators. It's this unique combination of technology and talent that produces the brilliant results.

• Ethan, the manager of the company informed that in 2019 the quality compliance costs were approximately 14% of sales. He aims to implement zero defect production process. However, Ethan also aware that it is important to reduce the non-value-added activities and protecting the brand image while improving company's profit. Therefore, he planned a five- year quality costs management program to improve the quality performance. He sets an ambitious plan to reduce the quality cost to around 2 % of sales.

Problem 1: How do you determine what the business strategy is of this? Justify this answer