How do customers perceive the prices of products

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Assignment:

For the purpose of pricing your products, review what you wrote earlier in your business plan about economic conditions (in Part 1) and the industry (Part 2). Also think about your product's position in the life cycle. What do these factors suggest about the range of prices for your product? How do customers perceive the price(s) of products such as yours? What is your chosen pricing objective? Estimate your fixed and variable costs, and do a breakeven analysis as you identify an appropriate pricing strategy. Write two paragraphs about pricing. Save your calculations to include in the financial projections part of the business plan.

Reference no: EM133559220

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