How do consumers reduce post purchase dissonance

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Reference no: EM132247067

1. List and explain the meanings of each of the fourteen (14) “handwritings on the wall?” (These are the sayings from pages 30-76 starting with “Having cheese makes you happy” and ending with “Move with the cheese and enjoy it.” The summary list on page 74 is not included.)

2. Provide real world examples that clearly show General Motors’ differences in the cultural influence on employees compared to Amazon’s differences in the cultural influence on their employees

3. How do consumers reduce post purchase dissonance? How can marketers provide positive reinforcements to consumers after the purchase to reduce their dissonance?

Reference no: EM132247067

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