How do consumers reconcile positive

Assignment Help Business Management

Reference no: EM133560114 , Length: Words Count:1000

Assignment:

The purpose of this assignment is to practice an important aspect of the writing process: to synthesize the information from a scholarly article and draw meaningful connections to future implications.

First, select an industry with which you are familiar and in which you intended to have your future career, such as health care, marketing, retail, technology, etc. Consider an organization or position you might be interested in. The industry you select in this assignment will be the focus for the remaining writing assignments in this course.

Once you have made your selection, refer to the article "How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry" as well as the guidelines for writing, located in the topic Resources. Then address the prompts below in a 750 to 1,000-word paper:

Summarize the article including paraphrasing the article, the research problem, questions, method, findings, and conclusions discussed by the authors.
Discuss how the findings and conclusions of this article would impact the MORTGAGE industry for your future career.

Reminder: This is an academic exercise that should not be written in first person. This is an APA paper that includes a separate title page and a reference page.

Download and review the "Article Review" example, found directly below the assignment instructions under "Attachments," for guidance on completing this assignment. Note: You must download this example document, "Article Review," not view it in your browser, in order to view all of the information in the document.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Reference no: EM133560114

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