How do consumers learn, How do consumers learn? Using

How do consumers learn

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Reference no: EM133501641

Question 1. How do consumers learn? Using examples, explain how brand managers can use theories of learning and memory to build strong brands.

Question 2. Pick a product or brand you are knowledgeable about. Explain how consumers might perceive its quality through their senses by drawing upon intrinsic and extrinsic cues. If you were a brand manager, how would you influence these perceptions?

Question 3. Using examples, draw upon Mick and Fournier (1998) to discuss how consumers cope with the paradoxes associated with having and using the technology products in their lives. In your response explain how brand managers can use understandings of technology paradoxes to inform their marketing activities.

Reference no: EM133501641

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