How do consumers form an attitude toward a certain brand

Assignment Help Marketing Management

Reference no: EM133343603

Consumer Behavior: Buying, Having, Being, 8th Canadian edition, pearson education inc.

Question 1. How do consumers form an attitude toward a certain brand according to the multi-attribute Fishbein Model?

(Use an example in describing the model.) (Chapter 7)

Question 2. The Elaboration Likelihood Model (ELM) of persuasion identifies two processes by which promotion communications, such as advertising, can persuade consumers. Using the ELM model, characterize the two paths to persuasion, one in the case consumers are exposed to a low-involvement ad message and the other path when consumers are exposed to a high-involvement ad message. (Chapter 8)

Question 3. Characterize (1) the decision-making process based on brand loyalty and (2) the decision-making process based on inertia. Highlight the key difference between these two processes. (Chapter 9)

Question 4. What is the availability heuristic and its implication in advertising? (Chapter 9)

Question 5. The expectancy disconfirmation model aims to explain how consumer satisfaction/dissatisfaction is formed.

A) Describe what the model says (both quantitatively and verbally) and the marketing implications it has on managing consumer expectations

B) How does this explanation differ from that offered by the performance-only model? (Include quantitative and verbal descriptions of the performance-only model in your answer.) (Chapter 10)

Question 6. Point-of-purchase Advertising International (POPAI) has conducted the Shopper Engagement Study several times in the past 40 years or so. The study measures the percentages of consumer purchases at supermarkets and mass merchandisers that are (1) specifically planned, (2) generally planned, (3) substitute, and (4) unplanned (In-store decision-based purchases = generally planned purchases + substitute purchases + unplanned purchases).

A) Define each of these four purchase categories.

B) What are some notable trends (in the percentages of the different purchase categories) revealed by

the past Shopper Engagement Studies, and what would be the most important marketing implication

of these trends?(Chapter 10)

Question 7. Define the following concepts:

A) Social loafing
B) The risky shift
C) Decision polarization (Chapter 11)

Reference no: EM133343603

Questions Cloud

Describe two non-traditional channels they could use : Describe two non-traditional channels they could use and explain why they would work for this product. what factor does arla need to consider when choosing

What assessments would you conduct on mr phil why : What assessments would you conduct on Mr Phil? Why? Refer to post-fall management protocol.Carefully read the case studies below and address the following

How dynamic is the industry in which expedia is based : How dynamic is the industry in which Expedia is based? Is there evidence that industry structure is reshaping competition, or has done so in the recent past?

What type of product is tre stella cream cheese : What type of product is Tre Stella Cream cheese ? Arla has decided to use the Tre Stella name for their cream cheese. What is this called? What benefits

How do consumers form an attitude toward a certain brand : How do consumers form an attitude toward a certain brand according to the multi-attribute Fishbein Model?

What is federal healthcare regulation : From your experience, what is a federal healthcare regulation, or a regulation in your state, which you would like to see revisited or revised, and why?

Identify the level of evidence of external sources : Answer and Identify the level of evidence of external sources using the evidence hierarchy pyramid for nursing staffing ratios and patient safety during covid

Interprofessional collaboration and ethical and legal aspect : hat is the role of the nurse in communication with the patient, family, interdisciplinary team?

Identify the core values that have strongly influenced : Identify the core values that have strongly influenced American attitudes and lifestyles and how they influence U.S. consumers' buying habits.

User Account

All Pages