Reference no: EM133038663

In your own words answer the following:

1. What is marketing?

2. How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing?

3. As a customer, what are your value requirements for customer satisfaction?

4. What are some of the key differences between sales and market orientation?

5. Why is marketing important and how does it play an important role in your life?

6. In, Christina Tsuei, "Would You Buy cookies from This Girl Scout?" Wall Street Journal, January 26, 2011, https://online.wsj.com/video/would-you-buy-cookies-from-this-girl-scout/D0F651c7-542B-4AD5 -B4F0-5D96c6415160.html (Accessed November 8, 2012);  Answer the following question in your own words:

a. In this chapter we are introduced to the Marketing management philosophies. Can you identify what philosophies if any do the new changes in the cookie program represent the most? 

b. How well do you think the Girl Scouts succeed in relationship marketing? Examine the different factors on which relationship marketing depends.

c.  Although some people, such as Ms. Krumsiek, are able to take away clear benefits from their experiences selling Girl Scout cookies, obviously not every Girl Scout is going to go into a marketing career, and many might find the job of cookie selling particularly difficult. Do you think the experience of cookie selling, and more generally the lessons you might learn from this course about marketing and sales, can still be beneficial, especially to someone who might find the activities so hard?