How do company position their brand to differentiate product

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Reference no: EM133519889

Discussion Post

Topic I: Connecting with Customers

Prompt: Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?

Topic II: Branding and Positioning

Prompt: Case Study: Coke vs. Pepsi This case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study. Review this case study: Coke vs. Pepsi: 100 Years of Contention

Question A. Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products?

Question B. Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market.

Question C. How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?

Reference no: EM133519889

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