Reference no: EM133502680
Assignment: Customer Relationship Management Plan Cineplex Metaverse Analyze
Situation Analysis is for general market, but other questions is for metaverse cineplex (general idea for this assignment is make cineplex in the metaverse)
Situation Analysis
Question A. Economic: Discuss the economic context of the metaverse. Explore the level of investment that analysts project will be made in the metaverse, current levels of spending by some of the major participants such as Meta, Microsoft and other companies. Discuss how big the metaverse market is projected to be. Be sure to reference all sources fully as endnotes.
Question B. Technological: Discuss the technological context of the metaverse including Moore's Law. On what does a successful metaverse depend when it comes to technology? That is, what wilt technology have to do or resolve, and is current technology presently able to do this?
Metaverse Planning
Question A. Positioning: How do companies frame their positioning statement for the metaverse? Is it the same or different from positioning in the physical world? If different, how do they reconcile the difference?
Question B. Metaverse Selection: How do companies decide which metaverse or metaverses to participate in?
Customer relationship management Plan
Question A. Identify: Describe the target audience for the company in the metaverse and how it will identify its customers. Will it replicate in the metaverse the physical store environment it uses presently and will it sell in much the same way it does now or will it do things differently and if so what and how?
Question B. Interact: How will the company interact with its customers in the metaverse? How will it take payment? How would it integrate physical and 3-D worlds? For example, if a customer buys a coat in the metaverse, will the company only sell digital versions or would it also sell physical coats and have them home-delivered?
Question C. Customize: What will the company customize for its customers in the metaverse and what will it not customize?
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