How do blue ocean strategies benefit society

Reference no: EM132901922

Part Two:

Textbooks and the Internet

Four companies dominate the higher education textbook market: Pearson, McGraw-Hill Education, Cengage, and Wiley. College textbooks can be an expensive addition to the cost of higher education. College textbook prices have increased at a rate of three times inflation since 1977. The current average cost of a college textbook is $175. In recent years, the introduction of online textbooks and opensource materials have disrupted this market and changed some of its characteristics.

1. Answer the three big questions (number of buyers and sellers, type of product, barriers to entry). What type of market was college textbook publishing prior to 2015? (Maybe two sentences at the most)

2. With the advent of online textbooks and opensource textbooks, how did the market change?Again, answer the three big questions and the market type. In your response, include three ways the industry has changed.(60-80 words...A Few Sentences)

3. Do you think the change has a benefit or hurt to society?(2 Sentences. Like 25-30 words)

4. What will be the effect of the continued expansion of foundations and governments funding opensource texts?How does this change benefit or hurt society? (70-80 Words)

Part Three:

Tesla
Many analysts cite Tesla as the most innovative car company to enter the automobile industry in recent history. The company was founded in 2003 with the vision of being an independent automaker that would build affordable electric cars. Over the next 17 years, it produced five different car models and continues to introduce concepts for additional vehicles. It has also expanded into home battery and solar panel products. In the first half of 2020, 81% of electric vehicles sold were Teslas, and its affordable sedan, the Model 3, is the all-time bestselling electric vehicle ever. Tesla's cars helped create a new market for electric vehicles. In addition, its cars have technological components that have advanced safety throughout the automobile industry. Its cars can come with self-driving capabilities and advanced safety warnings. Parts of these technologies have been adopted by other car makers.

1. Think about the automobile industry. Explain what type of market it is by answering the three big questions (number of buyers and sellers, type of product, barriers to entry). Minimum 150 Words

2. You read about Blue Ocean and Red Ocean strategies. Which ocean does Tesla fit in?How has the "ocean" changed over time?Include in your answer what other motor vehicle companies have done to respond to innovations by Tesla? Minimum 120Words

3. How do Blue Ocean strategies benefit society? Minimum 100 words

Attachment:- Market Types.rar

Reference no: EM132901922

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