How do beliefs and attitudes influence consumer behavior

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Reference no: EM132211548

1. How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed? How can marketers alter beliefs about a product? Give some examples of how marketers have changed negative attitudes about a product or added or altered beliefs about a product.

2. What mistake did the NBA make in its dealings with the owners of the Spirits of St. Louis?

Reference no: EM132211548

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