How do beliefs and attitudes influence consumer behavior

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Reference no: EM132177552

1. Explain how exchange rates can affect a firm’s global sales.

2. Describe the three categories of consumer decision-making behavior.

3. How do beliefs and attitudes influence consumer behavior?

4. Why is relationship or personal selling the best way to promote in business marketing?

5. Identify the four major categories of business market customer

6. Explain the importance of market segmentation.

Reference no: EM132177552

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