How do advertising companies incorporate brand perception

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Reference no: EM133730071

Case Description

Product development often occurs in the following 8 stages: Be substantive and clear, and use examples to reinforce your ideas:

Idea generation
Idea screening
Concept development and testing
Business analysis
Product and Marketing Mix Development
Beta/Marketability Testing
Technicalities and Product Development
Commercialization

In your opinion, how do advertising companies incorporate brand perception and image into marketing campaigns that capture what consumers are most interested in during new product development?

Be sure to discuss how this relates to each of the 8 stages of product development.

Reference no: EM133730071

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