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How do advertisers try to use group influence

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Reference no: EM13975552

Question:

1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior an influence?

2. "Consumer behavior is irrational, organizational buying is rational". Discuss.

3. Should marketers use techniques to encourage impulse buying? Why/why not? Is it acceptable in some circumstances and not in others? Is there really such a thing as impulse buying anyway?

4. Does marketing contribute to consumer misbehavior?

Requirement:

1. Please answer three questions only.

2. Please answer 1500 words.

Verified Expert

This paper talks about the marketing and advertising world and their effect of the consumer behavior. It also highlights some of the common consumer misbehavior today's market is facing and how it is impacting the purchasing system. An overview on the impulse buying is also available in this paper.The paper is written in Microsoft word file and is of about 1500 words. It follows the APA format with incite citations.

Reference no: EM13975552

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