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How digital platforms used to increase market penetration

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E-MARKETING STRATEGIES ASSIGNMENT -

Please write appropriate answers. The questions should be answered using complete sentences in essay format, eventually including charts or tables if appropriate. Choose and answer any 4 of the 7 questions provided. Please answer ONLY four questions. I the event of more than four answers, only the first four will be considered.

1. Compare and contrast the physical (off-line) marketing and E-marketing environments by identifying similarities and differences.

2. Give details on how digital platforms can be used to increase market penetration in existing markets as well as develop new markets.

3. Trading online increasingly involves developing multichannel strategies. Give three examples of potential channel conflicts that might arrive from using the internet. Provide examples.

4. Imagine you are explaining the difference between digital marketing and e-commerce to a colleague. How would you explain these two terms?

5. (In the reading "Social Media Marketing,") what is meant by a "horizontal revolution" and how is this relevant to E-Marketing?

6. Four social media zones play a key role in E-marketing. (The reading "Social Media Marketing" discussed these at length using a circle divided into four quarters to represent them). Give details on these four zones providing an example of content for each zone.

7. Discuss the extent to which Porter's five forces model is applicable for analyzing competition in digital markets.

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he following paper is a set of answers that address four questions as indicated by the set of instructions. It discusses the tenets of digital marketing by analysing how it helps in market penetration and talks about the three kinds of channel conflicts that could arise from online trading. It also outlines the basic differences between e-commerce and digital marketing, while explaining how Porter's five forces can be applied to online marketing for assessing the level of competition. This paper has been prepared using Microsoft Office Word.

Reference no: EM132154795

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10/30/2018 5:45:36 AM

The assignment aims to evaluate acquisition of theory and the ability to apply theory to practical situations. Your answers will be evaluated based on your: Knowledge: understanding of key concepts and theories; Critical and linear thinking: ability to synthesize, interpret and connect complex ideas; Application of knowledge: ability to apply to apply concepts, theories, and facts to the analysis Evaluation: ability to identify and weigh all the relevant variables in a logical manner Communication: ability to communicate analysis in a logical, structured, well-reasoned, and properly evidenced manner, using clear and proper academic language. The questions should be answered using complete sentences in essay format, eventually including charts or tables if appropriate. Choose and answer any 4 of the 7 questions provided. Please answer ONLY four questions. I the event of more than four answers, only the first four will be considered. Use the lined paper provided and be certain to include your name on all sheets of paper.

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