How digital media have changed practice of public relations

Assignment Help Management Theories

Reference no: EM131748987 , Length: word count:600

Understanding Public Relations Assessment - Essay Part A and B

Assessment Brief:

Explain how digital and social media have changed the practice of public relations. Explore how corporate communications, media relations and crisis communication are influenced by new media technologies. Outline how social and digital media can be used for image, reputational purposes. Discuss how new digital media helps to facilitate two-way communication and analyse how theories of public relations apply. Please refer to contemporary public relations theories to support your answer, using references to literature, current case study examples and academic research.

Part A: Essay (Draft)

The essay draft must be submitted as a hard copy in class and on the learning portal by the end of Week 8 and should include:

An introduction

Context of essay: Digital and social media and public relations
Purpose of essay: Analyse the influence of digital media on PR
Outline of essay: Define the key terms of your essay. Explain which PR theories you will discuss based on the academic discourse around social and digital media.
An overview of your essay
The essay statement

A main body:

Give an explanation of the impact of the new media on public relations. Discuss the impacts of the new media tactics on corporate communications, media relations and crisis communication. Analyse how digital media can engage audiences and achieve the goals of public relations strategy. Discuss how new media impacts on the image and reputation of organisations using academic references and provide examples using mini case studies.

Explore which theories and principles of public relations (at least two) can be applied in the digital media context.

A Reference list:

At least seven (7) academic references (academic journal articles).

A Bibliography:

List additional resources (news articles, websites) used to complete the academic essay

Please submit the essay draft as a WORD document (NOT .pdf) via the assessments section of the learning portal by 11:55pm on the Sunday evening of WEEK 8 and a hard copy in class.

Part B: Final Essay

Based on the lecturer feedback on your draft complete writing the essay abiding by academic essay structure.

ESSAY must be 2000 words (+/-) (NOT including Reference & Bibliography).

Please note this is a formal piece of writing that presents a discussion of both theory and practice of PR

Support your arguments with academic evidence and specific mini case-study type examples. The essay must contain at least seven (7) relevant academic references.

Use proper in-text referencing

Please refer to the 'Academic Skills' section of the learning portal for support on how to write an academic essay

Please submit the final essay in WEEK 11 on the learning portal, with all feedback and changes incorporated.

Need Part B only, need 600 words.

Attachment:- Assignment Files.rar

Reference no: EM131748987

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Reviews

len1748987

12/4/2017 2:11:49 AM

Australian student, Need Part B only, need 600 words as per the file named as Main Instructions, please check it carefully. Please note this is a formal piece of writing that presents a discussion of both theory and practice of PR. Support your arguments with academic evidence and specific mini case-study type examples. The essay must contain at least seven (7) relevant academic references. Use proper in-text referencing. Please refer to the ‘Academic Skills’ section of the learning portal for support on how to write an academic essay. Please submit the final essay in WEEK 11 on the learning portal, with all feedback and changes incorporated.

len1748987

12/4/2017 2:11:44 AM

Well organised and written, essay flows logically, good grammar and spelling. Follows academic essay structure. Use of quality, varied academic sources, referenced appropriately. Essay question addressed through quality analysis and critical thought. Specific and relevant examples used to support analysis.

len1748987

12/4/2017 2:11:38 AM

Part B, which is the final work, is supposed to be the draft 100% finished including the feedback obtain from the lecturer. The final essay has to be the SAME WORK presented on the draft adjusted to the assessment brief instructions and modifications suggested from the feedback. So what I need is Part B (around 600 words) by tomorrow. This 600 words are basically a deeper analysis of the draft and critically analysis of the findings about the topic. Attached in zip file you will find a series of documents containing: Assessment brief. Feedback from the lecturer. Useful additional resources suggested by the lecturer (Corporate communication, New media and journalism, & Social media and Crisis communication).

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