Reference no: EM131305841

Digital Innovation

Learning Outcomes :-

• Knowledge and Understanding

1. Demonstrate critical awareness of how digital business applications can support and change the way of doing business by aligning strategic and organisational goals

2. Identify and evaluate digital business applications and their place in the internal value chain

3. Identify and evaluate digital business applications and their place in the external supply chain

4. Evaluate critically the operational and strategic implications arising from new technology applications challenged with rapid changes and the need for a responsible approach

5. Critically appraise existing innovative technologies to fit operation requirements and meet strategic needs

• Transferable/Key Skills and other attributes

6. Identify and utilise appropriate methods for collecting, analysing and presenting data related to digital business.

7. Demonstrate an ability to work effectively as an individual and group member in order to carry out tasks linking theory to practice so developing new skills to a high level

8. Students will be able to review and diagnose knowledge (tacit and explicit) sharing in organisations to build critical thinking skills and digital literacy skill

9. Communicate the solutions arrived at, and the theory underlying them, in verbal and written form to specialists and non-specialist audiences

10. Locate, summarise and synthesise a range of information from published literature and electronic sources on digital business, innovative and disruptive technologies

Details of the task

Assessment details:
Part 2: Digital innovation blog post with digital media showcasing your digital innovationand rationale

Create a blog post of 600 words featuring existing or original digital media content (images, sound, animation, video or other). The purpose of the post is to showcase your digital innovation, which could be a new app, wearable technology, software, hardware or something completely new and innovative that has the potential to succeed in the marketplace.

Undertake background research in your chosen field in order to ascertain your products unique selling points and target audience and your blog post should be tailored to promote your innovation to your chosen audience. The blog post should be posted to a blog website such as Wordpress. It is crucial that the blog post is accessible to your tutors at the point of marking.

Consider the market rationale for your product - why is it an improvement on other products and what new elements does it provide?How are you putting your research and theory into practice to meet the needs of the target audience?

When you are writing the blog post, outline how your idea works, why it will be successful and bear in mind the acronym AIDA when you are writing - Awareness, Interest, Desire and Action.

In addition to the showcasing blog post, you will be required to produce a 300 word rationale. This will be submitted to OnlineCampus with a link to your blog post and the blog post text. The rationale will demonstrate your research and how you have put theory into practise, unpinning your blog post and explaining the rationale for your digital innovation.

1. Blog post of 600 words outlining the innovation.
2. Blog post embedded digital media content illustrating the innovation.
3. 300 Word rationale containing a link to your blog post.