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M31217 Digital Strategy and Leadership - University of Portsmouth
You are required to a write a report on AccorHotels' digital transformation initiative, based on the case study titled ‘AccorHotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb'.
You need to respond to the following questions in your analysis
- Critically evaluate AccorHotels digital strategy. How effective do you think it is for competing against Airbnb?- How different are AccorHotels and Airbnb's value propositions?- What are the strengths and weaknesses of each company's business models?
You must reference all sources using the APA 7th Edition
Attachment:- Assignment - Digital Strategy and Leadership.rar
Verified Expert
In this assignment, we discussed about Digital Strategy and Leadership of Accor hotels as well as reviewed their digital transformation strategy.The travel and leisure sector is continuing to see a digital transition, and Accor Hotels is off to a flying start with innovations like smart rooms and mobile technologies.The fact that, until recently, the hotel experience was restricted to the time a guest spent with the business on a vacation or business trip was one issue that Accor Hotels intended to address when it went about developing its new smartphone app. Accor Hotels sought a service that supported and engaged visitors both before and after their stay in order to enhance the overall experience.
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