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How did you manage to convince the consumers

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Reference no: EM132922314

Consumer Behavior Purchase Diary Written

Record 2 weeks individual purchase diary.

  • List items (i.e., products or services) that have been purchased (minimum 3 different types of products or services) and items that your intent to purchase (minimum 3 products or services for 2 consecutive weeks)
  • Classify the items (i.e., product and service category; types of products like convenience, shopping specialty, unsought products)

Write the reflection on:

a) What, why and how did your needs, goats and motivation influence your purchase

behavior or decision? Apply theories or concepts in consumer behaviour (Murray's List of Psychogenic Needs, Maslow's Hierarchy of Needs )

b) Identify your personality by applying relevant theories or concepts in consumers behavior (Theories of Personality, Horney's CAD Theory, CAD theory, Theories of Personality, Trait Theories )

c) As a marketer, how did you manage to convince the consumers (i.e., based on your personality) to get a Covid 19 vaccine.

Format: Scrapbook/ Diary Format

Reference no: EM132922314

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