How did you gather your primary and secondary data

Reference no: EM133511225 , Length: word count:1500

Assignment

You need to explain the research process you used to come up with your new product or service idea and how you tested the desirability of this idea (i.e. your validation that there will be a market for your new product or service). The report will consist of 1500 words

The topics to cover are:

• Summarise your new product/service idea: summarise, in no more than 250 words, the features of your envisioned new product/service and why you think the product is 'desirable' for your target audience (i.e., explain why you think that your target audience is going to be willing to pay for/ use your new product/service) (for this summary: based yourself on your pitch)

• Tools applied: explain which entrepreneurship tools and principles did you apply and how. Please give evidence (for example, by attaching, for example pictures of the filled-in the value proposition canvas - adding this in an appendix to the report).

• Data gathered & main insights: what primary and secondary data did you gather to identify and validate the desirability of your entrepreneurial idea?

How did you gather your primary and secondary data? What are the main findings/insights of your data gathering? Please provide evidence of data gathering (for example if you discussed your idea with experts or potential customers, give interview transcripts- adding this in an appendix to the report).

Please use APA style for referencing.

Reference no: EM133511225

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