User Account

All Pages

How did you decide to buy the alternative you chose

Assignment Help Marketing Management
Reference no: EM133200108 , Length: Wrod Count: 300 words.

Discussion Post: Macbook Air Purchase Decision Making

Using a recent product purchase, evaluate your own decision-making process leading up to the purchase decision (including both external and internal factors that motivated this decision).

Be sure to evaluate the following:

1. What led you to realize that you needed or wanted to buy in this product category?

2. How many alternatives (if any) did you consider?

3. How did you decide to buy the alternative you chose?

4. Which product attributes were important? Why was it important that the product have these attributes?

5. Are there other key associations (e.g., beliefs, feelings, memories, etc.) that come to mind when thinking about this product that have not already described?

6. Will you buy this same product (and brand) again? Why or why not?

Reference no: EM133200108

Questions Cloud

Find remaining obligations under the contract : The jury found that when the Adams took possession of the house the doors lacked handles, there were no light fixtures and the fireplace mantel was not level.
Why secondary markets are so important to raise capital : Question - Finance for Business Secondary Markets Discussion - Why secondary markets are so important to raise capital
How cardinal principles and values shaped ethical behavior : Refer to Case - Ethical Leadership at Cardinal IG. How Cardinal's principles and values shaped the ethical behavior of employees
Statutory and professional regulatory provision : You are a trainee solicitor with the law firm, Gilbert, Herring & Khan LLP, based in Manchester. Your mentor, Amina Khan, who is also one of the partners, has j
How did you decide to buy the alternative you chose : How did you decide to buy the alternative you chose? Which product attributes were important? Why was it important that the product have these attributes?
Provide a brief fact sheet-legal issues and analysis : 1.Joe advertised his house for sale and Sam came to have a look at it. While there, they haggled and struck a bargain that Sam would purchase the house for $400
Explain how you can evidence each of these skills : Explain how you can evidence each of these skills by drawing upon examples from your aca-demic development, work experience, voluntary work
Define what tort law is : The Friendly Dawg is a retail pet supply store owned by Dave Dawgs. Dave has worked in the store since high school and took over running
Contract between the friendly dawg and landlord lou : The Friendly Dawg is a retail pet supply store owned by Dave Dawgs. Dave has worked in the store since high school and took over running the store after his fat

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd