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How did you decide cognitive strategy is a sound approach

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Reference no: EM132933072

The goal of the cognitive message strategy approach is to design an ad that will have an impact on a person's beliefs and/or knowledge structure. This can be accomplished by suggesting any one of a number of product benefits. Food for example can be described as healthful, pleasant tasting, or low calorie. Another example could be a tool of some sort, the particular tool can be described as being durable, convenient, or easy to use. Therefore the main goal is to make these benefits clear to the consumer. There are five major forms of cognitive strategies: Generic messages, preemptive messages unique selling proposition, hyperbole, and comparative advertisements. How did you decide cognitive strategy is a sound approach?

Reference no: EM132933072

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