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How did this scandal affect the overall brand image

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Reference no: EM132547756

Question - Conduct an Internet search to understand the scandal Sears faced in 1992 when Sears settled consumer fraud charges in California related to automotive repairs made by the Sears Auto Centers in California. Then comment on the following:

A. How did this scandal affect the overall brand image that Sears must manage?

B. What measures were taken by Sears to prevent a repetition of the alleged fraudulent behavior?

Reference no: EM132547756

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