How did this enhance their direct mail strategy

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1. Most of us are familiar with Capital One, why did the company feel it was necessary to add television advertising (vikings commercials) to its marketing efforts. How did this enhance their direct mail strategy?

2. How does a firm seeking competitive advantage determine what their core competencies capabilities and capacities are and then relate them to the competition in the external environment to develop advantage? Explain in your words the Strategic Management Process.

3. Whilst there are many benefits for an organization in attaining ISO 9001: 2015 certification, there are also many challenges’. Critically discuss this statement with regards to a SME (small/ medium enterprise) in Ireland pursuing ISO 9001: 2015 certification’ Special Instructions: In terms of this assignment- Critically discuss- meaning discuss the benefits and the challenges.

Reference no: EM132180120

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