How did this differentiation help create brand equity

Reference no: EM133228931

Question - Global business Discussion

Description - Two years after the Pandemic began, Theaters in Peru still had capacity restrictions. 35% of the seats remained empty, which meant 35% of tickets were unsold.

So how did they fill the theaters when the rule prohibited it?

Peruvian advertising agency, Fahrenheit DDB, responded to this question with 'Mannequins Spectators'. They dressed figures/mannequins in different outfits to occupy the restricted seats while, at the same time, presented collections in an unusual way.

Watch the following YouTube video and then answer the questions below:

Video - Mannequins Spectators - Oechsle

Q1. How did this marketing agency implement product differentiation?

Q2. How did this differentiation help create brand equity?

Q3. Would this unique product positioning have also work in the United States? Why or why not?

Reference no: EM133228931

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