How did they approach the issue of product diversification

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Reference no: EM133328059

Question: L'Occitane en Provence has demonstrated considerable international expansion initiatives. Review the organisation's strategy, expansion activities and business growth of past ten years (approximately) and discuss the following

1. Do you think their selection of international locations/countries was appropriate for their product/service ? Justify your answer based on suitable analysis and critical review

2. How did they approach the issue of product diversification or standardisation ? Establish your answer with relevant argument

3. You are requested to suggest a new location for this organisation to expand their business further. Take a rational and analytical approach to complete the exercise and finally recommend a location ( or locations) based on your research and analysis.

Reference no: EM133328059

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