How did the pandemic change shopping dynamics

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Reference no: EM133342904

One aspect of managing distribution channels is managing market logistics.

Question 1. Market logistics includes planning the infrastructure to meet demand and then implementing and controlling the physical flows of materials and final goods from points of origin to points of use to meet customer requirements at a profit.

Strategic Marketing involves managing market logistics in a way that helps the organization achieve its strategic goals.

Disruptions to supply chains were common during the COVID-19 pandemic. Companies that relied on just-in-time (J I T) deliveries were especially affected.

(a) Can companies using JIT inventory management protect themselves against system shocks? If so, explain how.

(b) Discuss the trade-offs of increasing inventories.

Question 2. You should answer question 2 after reading chapter 16.

Discuss the growth of omnichannel retailing during 2020 and beyond.

(a) How did the pandemic change shopping dynamics? How did retailers respond?

(b) What was the role of companies like UberEats in facilitating the move toward omnichannel retailing?

Reference no: EM133342904

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