How did the marketing campaign for hunger games

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1. Name what steps you will take to ensure your project does not suffer scope creep or endure too many changes and explain what you will include in your change management plan to support your efforts.

2. How did the marketing campaign for Hunger Games: Catching Fire mark a departure from a traditional campaign for a movie? What was innovative?

3. A good transmedia storytelling campaign should be persistent, pervasive, participatory, and personalized. Critically evaluate the campaign on these elements.

Reference no: EM132299719

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