How did the general population of consumers interpret

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Reference no: EM132559866

Question 1: How did the general population of consumers interpret the actions of United Airlines in each of these situations? Did these interpretations affect buying?

Question 2: Do you agree or disagree with popular opinion on United's level of customer service? Did United act unethically?

Question 3: Assuming a potential customer knew about this series of events, discuss how the concept of self-perception might affect a potential customer's decision to choose (or not choose) United Airlines for future flights.

Question 4: After analyzing this case and your research, describe whether you personally would purchase a flight on United Airlines. Include your evaluation process and your rationale for choices in this industry. Hint: This also ties in with self-perception.

Reference no: EM132559866

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