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How did the firm overcome barriers

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Reference no: EM133037090

-What were the primary structural barriers to new entrants in the beer industry when Brooklyn Brewery was formed (i.e., 1987)?

-How did the firm overcome these barriers? That is, how was it able to leverage its unique resources and capabilities to attain competitive advantage?

-In what major ways has the industry changed in recent years (i.e., how have macro-level and industry trends altered the competitive landscape)?

-Why does the company need to set new strategic goals moving forward?

Reference no: EM133037090

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