Reference no: EM132638001

Testing KPI Integrity

Problem 1: One potential problem with "managing by KPIs" is that some KPIs can be manipulated in a way that KPI targets are achieved even though the ultimate objectives and goals are not. Consider all of your KPIs, objectives, and goals and then come up with at least one scenario in which employees or outsourced staff could reach a particular KPI target in a way that does not reach the objectives and/or goals. Write a several paragraphs explaining how this could occur and what you might be able to do to prevent it.

Reflection Questions

Answer each of the following questions in a separate paragraph and use numbers or headings to identify them.

Problem 2: How did the exercise of connecting KPIs to objectives, objectives to goals, and goals to success influence how you think about marketing planning?

Problem 3: How would you determine the balance between measuring a multitude of performance details versus allowing your management teams to have flexibility in reaching objectives and goals?

Problem 4: How can this exercise help you with reaching your own personal and professional goals? (Give at least two detailed examples.)