How did the company go about correcting their mistakes

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Reference no: EM133403426

Question: Research an actual instance in which an Multi-national corporation's marketing strategy in a foreign country (or in a different culture) ended up being disastrous due to language. What did the company do wrong? How did the company go about correcting their mistakes? How did their marketing strategy change in terms of language in order to be more successful in that culture?

Reference no: EM133403426

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