Reference no: EM133426026

Question: Select one of the following effective campaigns to analyze, then do some independent exploration of the campaign online. •Patagonia's "Don't Buy This Jacket" campaign from 2011 •Warby Parker's "Buy a Pair, Give a Pair" program, initiated in 2010 •Toms's "One Day Without Shoes" multiyear campaign •Dove's "#NoLikesNeeded" campaign What social or ethical movement or topic is the campaign addressing, and how does it align to the brand's business objectives (its mission, vision, values, etc.)? Examples of social or ethical movements and topics include equity, educational access, and cruelty-free testing. How did the campaign use tools and social media strategy to engage its audience, and did this engagement encourage audience participation? How were the messages for the campaign similar and different across different platforms? What was the campaign's call to action (e.g., downloading, contacting, sharing, or purchasing) for the audience, and how do you know? Based on the created content, why do you feel this campaign was so effective?