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Question: 1. List the brand name and the type of campaign you have monitored over the past five weeks. (Example: Bed, Bath and Beyond's "email and text message campaign" which I retrieved from my Smartphone, laptop and desktop computer.)
2. How often did this brand communicate with you via text and/or email? Several times per day? Once per Day? Twice per Week? (Example: I received one text message per week and about 35 emails over the five-week period. The brand also sent me approximately six direct mail postcards and two "tri-fold" postcards with its 20% off one item incentive.)
3. How did the brand speak to you via Text? Email?
4. What could the brand have done to enhance its mobile marketing effort? You should either provide a recommendation for improvement if their mobile efforts were ineffective or a recommendation for expansion if their mobile efforts were effective. Explanations that include key terms/concepts from "Digital Marketing" and external source support garner higher scores for this assignment.
Begin researching the product you will use for your marketing plan project. Once you select a product, describe its current target and positioning strategy
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In many ways, marketing strategy is a focused version of the company's strategy and, as such, should be aligned with the financial and other goals of the organization. For most organizations, growth is necessary in order to continue to fund innovatio..
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