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Porter Airlines Case Study 1. How did Porter Airlines take advantage of a transitory business opportunity in an otherwise difficult market to mitigate several critical forces that could have prevented its success? 2. Identify Porter Airlines' target customer market(s) and the desired customer outcomes. 3. What are the critical forces that Porter Airlines faces and how are they mitigated? Use the Five Forces Model of Competition to explain your answer. 4. Identify critical resources and activities that are leveraged to meet desired customer outcomes.
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Porter's operation at the Toronto airport was launched in 2006 with some controversy. Robert J. Deluce, who is now the CEO of Porter Airlines, came up with the idea of creating a regional airline using Bombardier turboprop aircraft to major cities of Canada within the range of Toronto. A planned bridge to the airport was cancelled in 2003, leading to lawsuits between Deluce and the City of Toronto.
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