How did ok cupid deal with the chicken and egg problem

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Reference no: EM133432924

Assignment:

Online dating is a great platform example showing two sided market, positive / negative network effects, chicken / egg strategies and the need for curation by the platform owner. Find out more on the OK cupid story here.

Additionally, the course ebook Parker et al (2016) Platform Revolution describes how dating platform OK Cupid deals with negative network effects (see p27).

Questions:

1)How did OK cupid deal with the chicken and egg problem?

2)How do they curate the platform to manage negative network effects?

3)Can you think of other examples of negative network effects in other platforms you are familiar with? How are they managed?

Reference no: EM133432924

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