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1. Read the David King case in the Chapter 20 and answer these questions about each phase in King's reframing process.
- How did King arrive at his diagnosis? What thinking process did he go through?
- Does his diagnosis make sense? Is it helpful? Are there other possibilities that King didn't consider?
- Are the strategies that King considers useful ones? What else might he think about?
2. Focusing on what happens when King moves from diagnosis to action via his weekend phone calls (such as his conversations with Chauncey Carver and Betsy Dula), answer these questions for each of the vignettes:
- What is King doing here-what frame or frames is he using?
- Is he doing the right thing? Should he do something else? If so, what, how and why?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
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