How did human resources support certiss change efforts

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Reference no: EM133497003

Assignment: Certis Groups Digital Transformation Memorandum

Write this assignment into one and only memo with transitioning from one section to the next (from one question to the next question) using transitional words. For example, "regarding the next topic", or "regarding how we are now anticipating the effects of withdrawals". And write it as no more than 4 page.

This activity was created to help you understand the customer and organizational elements of digital transformation, and the role of strong change leadership is delivering successful transformation. You are assessed based on your ability to: Describe the drivers of change and the context of the organization. Analyze digital transformation from the perspective of the customer value proposition. Evaluate the change process in the context of Kotter's model of change. Analyze how digital transformation requires new capabilities, while also aligning with the company's core business and capabilities

Certis started in 1958 as a Singapore government unit for auxiliary police, and restructured into a private commercial entity in 2005. Certis Group transformed from a traditional, labor-intensive physical guarding service provider into a digitally advanced provider of integrated operations technology services for security, facilities, visitor management, and other types of monitoring related businesses. Their digital transformation was enabled by a platform created for orchestrating Internet-of-Things sensor streams with AI-enabled analytics, centralized command and control, and workforce coordination and communication. This new "Security+" approach to delivery made it possible for Certis to scale beyond prior limits, integrate across multiple service lines, and offer new types of services.

Carefully read the case and supplementary materials, and answer the following questions:

Question A. What was the value proposition of Certis's digital transformation to their customers?

Question B. Explain how Certis pursued both exploitation and exploration strategies in its digital transformation. Was the transformation driven primarily by exploitation or exploration?

Question C. How did Human Resources (HR) support Certis's change efforts.

Question D. Describe Paul Chong's change leadership approach using Kotter's 8 step model. What did Chong do in each of the 8 steps?

Question E. Based on Kotter's model, what additional actions could Certis have taken to institutionalize the change (step 8)?

Reference no: EM133497003

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