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How did howard redefine market segmentation

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Reference no: EM133036790

After viewing the Ted Talk on Choice, happiness and spaghetti sauce you will discuss the following questions:

  1. How did Howard redefine market segmentation?
  2. What was the target market?
  3. Why do you think research failed to show that consumers really wanted thick and chunky spaghetti sauce?

Reference no: EM133036790

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