How did groupon misread their audience

Reference no: EM13295348

Groupon ran advertisements during the 2011 super bowl that recievede much criticism from viewers. The ads were seen as ridiculing and trivializing humanitarian envirnomental organizations such as Greenepeace and Rainforest Action Network, as well as humanitarian concerns about Tibet.

1- How did Groupon misread their audience?

2- How could they have advoided this mistake?

Reference no: EM13295348

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