How did ducati reduce costs without affecting the wtp

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Reference no: EM133503750

Question

Based on the Ducati Case study of HBR, can you please answer the two questions:

1. How did Ducati reduce costs without affecting the WTP for the physical product? Use relevant data from the case to substantiate the arguments.

2. What did Ducati do to boost WTP for the product's intangible aspects? Use relevant data from the case to substantiate the arguments.

Reference no: EM133503750

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