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How did crowdsourcing affect the customer experience

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Reference no: EM133441307

Questions:

  • How did crowdsourcing affect the customer experience with the Coke brand?
  • Why did such a simple action as putting a name on a Coke bottle/can have such an impact?
  • List the values of the digital culture that Domino's adopted and successfully incorporated into its campaign.
  • Apply the Digital Involvement Cycle to Domino's challenge. How did the new Domino's campaign move customers through the Cycle?
  • How did Ben & Jerry's use crowdsourcing to develop its social brand?
  • How can crowdsourcing be considered an integrated approach to marketing?

Reference no: EM133441307

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