Reference no: EM133660187

Questions:

1. The authors refer to "visual codes." Give three examples of these codes.

2. The authors mention a group of people who had an unexpected response when they watched a movie for the very first time. What was this response?

3. According to the Payne Fund Studies, most movies in the 1930s fell under three thematic categories. What were they?

4. According to the Payne Fund Studies, how did children under the age of 10 respond to erotic films?

5. How did the Payne Fund Studies summarize the influence of movies on children?

6. According to Cantril's War of the Worlds study, what factors differentiated listeners who panicked in response to radio show about a Martian invasion?,

7. According to contemporary theories of media effects, do media experiences cause effects in users, or is media use itself an effect of such user characteristics as age, interests and social situation--or both...or neither?

8. What three global factors make to media effects, conditional" according to Valkenburg and Peter's "differential susceptibility to media effects" (DSMM) model?

9. What percentage of children does research estimate to be not affected by media depictions of violence?

10. What is a moderator variable?

11. What do the authors mean when they write that media effects are both "conditional" and "reciprocal"?