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How did broad trends in healthcare marketing

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Reference no: EM133166006

How did broad trends in healthcare marketing influence SouthCoast's new service development?

Why did SouthCoast need to assess the public's openness to the idea of an aquatherapy program during the initial information gathering?

What factors influenced the team's choice of strategic approach? Were there other strategies the team might have considered?

How did SouthCoast's promotional techniques reflect its overall strategy?

In what ways could the success of this marketing initiative be measured?

Reference no: EM133166006

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