How did bombas separate themselves from the competition

Assignment Help Marketing Management

Reference no: EM133257253

Assignment - Marketing Strategy Case Study

Description - Bombaas Branding/Marketing Strategy

Read the 'Beeing Better at Bombas' case study and use slides, a document, or another written/typed way to answer the following questions:

1) Inform the reader about the competition in the sock market. Submissions should include information from the case study (Note: the same one I'll be providing you with the access for) and outside sources.

2) How did Bombas separate themselves from the competition?

3) Exhibit 2 shows where Bombas' pricing is at relative to the competition. Why did Bombas choose to be more price competitive in some areas but not others?

4) Using the donation (BOGO) model of the Bombas strategy is tough to replicate with apparel stores for logistical reasons, but what are the other ways that you could apply lessons from Bombas into your own apparel store?

Reference no: EM133257253

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