How did bbva use text mining?

Reference no: EM132375470

Read the end-of-chapter application case "BBVA Seamlessly Monitors and Improves its Online Reputation" at the end of Chapter 7 in the textbook, and answer the following questions.

1. How did BBVA use text mining?

2. What were BBVA's challenges, and how did BBVA overcome them with text mining and social media analysis?

3. In what other areas do you think BBVA could use text mining?

Need 2 replies for discussion forum with citations and references.

Ensure it includes intext citation and balancing supporting citations with critical thinking is needed with atleast 3 references list and APA format is required.

Reference no: EM132375470

Questions Cloud

Simple network management protocol : What would you do to help create a national "security culture," Simple Network Management Protocol)

Extend the functionality of the maze game : You will logically extend the functionality of the Maze Game introduced during the lectures, via the modification of the code base as well as documentation.

What are the issues and root causes : What are the issues and root causes that necessitates the enactment and/or establishment of Federal, state and local government laws,

Design and implement a custom environment for your maze game : ITECH7201 - Software Engineering: Analysis and Design - Federation university - detailed project planning and control, good communication and documentation

How did bbva use text mining? : How did BBVA use text mining? What were BBVA's challenges, and how did BBVA overcome them with text mining and social media analysis?

Compute the intrinsic stock price using Gordon Growth Model : FIN580 Capstone Finance Assignment - Capstone Project Description, Colorado State University, USA. Compute the intrinsic stock price using Gordon Growth Model

Different conversions between inches and centimeters : Using a loop write a conversion program that will use the MessageBox to display at least 5 different conversions between inches and centimeters

Explain how understanding the creation of generalizations : Explain how understanding the creation of generalizations and stereotypes is essential to improving and diversifying cultural relations in society.

Compute the cash flows to investors from operating activity : Compute the cash flows to investors from operating activity. (Round answer to 2 decimal places, e.g. 15.25.)

User Account

All Pages