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Question 1: What are two of the most interesting historical ethical dilemmas that we have faced as a society?
Question 2: How did Adam Smith justify the ethics of capitalism? How does capitalism fit in with modern business life and how does it impact ethical dilemmas that you have seen or heard of in the workplace? Use examples to support your positions.
Evaluate brand awareness, purchase intention and stated purchase behaviour for the focal brand before the campaign
Determine how you will price your product or service. Talk about how you expect to remain competitive with your pricing and still earn a return on your investment. How will your product price compare to the competition? Don't forget to take all of..
Identify possible motivational conflicts that a prospective consumer of your chosen product may have. Discuss how the marketer can reduce or resolve.
How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence
Explain E-Business Website Strategy and what e-marketing strategy or tactic has been the most successful among e-business today
question 1a company needs to consider its marketing mix in order to meet its customers needs effectively. explain the
Explain legal and regulatory and ethical issues
You are the manager for a car dealership which sells and services luxury automobiles. Outline the steps in the consumer buying decision process
Employee morale, timeliness of delivery, and the reactions of customers are examples of nonfinancial factors which should be considered when making a managerial decision.
Assume you have been charged with the responsibility of determining the IOC and local Olympic Committee's asking prices for the Rio de Janeiro 2016 television broadcast rights for five different markets:
Explain Growth strategies at McDonald's and Wal-Mart and compare the growth strategies at McDonald's and Wal-Mart
Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation
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